Pattaya: Seven couples in the Thai tourist resort city of Pattaya broke the Guinness World Record for the longest continuous kiss on Monday, managing to keep going for more than 32 hours.
The organisers of the Valentine's Day kissing marathon celebrated with champagne as the couples beat the previous longest-kissing world record of 32 hours, 7 minutes and 14 seconds that was recorded in Germany in 2009.
Even though the record has been broken, the couples will carry on kissing until only one is left.
Competition organiser Somporn Naksuetrong said the kissing could continue for another 12 or 14 hours.
If the lovebird's lips part, even for a moment, they are disqualified from the competition.
They're also not allowed to sit or sleep.
Making the competition even more difficult, couples have to stay in a one square metre space together, only leaving the area for toilet breaks.
They even have to continue kissing while using the toilet and staff accompanying them to make sure they do.
The winner will receive a diamond ring worth one-thousand pounds and a two-thousand pounds cash prize.
